Legal Marketing Built for Canadian Law Firms
We handle web design, SEO, and content so lawyers can focus on practising law. Exclusively Canadian. Every strategy built around how Canadian clients search and how Law Societies allow you to advertise.
Who We Are
LawOnline.ca is a digital marketing agency based in Cambridge, Ontario. We work exclusively with Canadian law firms, from solo practitioners to multi-lawyer firms, in every province and territory.
The legal marketing space has a problem: most agencies sell generic SEO packages to anyone willing to pay. Law firms get campaigns designed for plumbers.
We built LawOnline.ca to fix that. Every strategy, every article, every website we build is designed for how Canadian clients search for legal help, and how Canadian Law Societies allow lawyers to advertise.
Not sure where to start? Request a free website audit and we'll tell you exactly what's holding your firm back online.
What Sets Us Apart
We're not a general-purpose agency that fits legal clients in between restaurant websites and e-commerce stores. Law firm web marketing is our entire business, and it shows in everything we produce.
A senior team, start to finish
You work directly with the people doing the work. No account managers. No handoffs. Every project is handled by experienced professionals who understand legal marketing, know what drives results, and stay involved from strategy through execution.
We measure what matters
We care about outcomes, not optics. Our focus is on qualified inquiries, better intake quality, and sustainable visibility in high-intent searches, not vanity metrics that look good in a report but don't grow your practice.
Results-driven legal writers
Our content team delivers work that ranks and reads well. Zero AI-generated filler. Every page is written by a professional writer who crafts content to engage your audience and increase search visibility. Our team's work on AI search has been published in Law360 Canada.
25+ years of combined experience
We've been helping law firms build their online presence for years. Our solutions are customized to your needs and your brand. We've seen what works, and we've seen what wastes your budget.
What We Do
We offer a focused set of services, the ones that actually move the needle for law firms:
- Law firm web design: Conversion-focused websites built for how people actually choose a lawyer.
- SEO & GEO for law firms: Get found for the cases you actually want to take.
- Content marketing: Human-written articles and guides that rank and build trust.
- Website migrations & hosting: Move to a faster, more secure platform without losing rankings.
- Brand management: Consistent messaging and identity across every touchpoint.
- Canadian Lawyer Directory: A free, searchable directory of every lawyer and law firm in the country, connecting Canadians with legal help.
Why We Focus on Canadian Law Firms
Legal marketing isn't one-size-fits-all. In Canada, every province and territory has its own Law Society with its own advertising rules. A strategy that works for a Texas personal injury firm can get a Toronto lawyer in trouble with the Law Society of Ontario.
We know the rules. British Columbia lawyers can't use comparative advertising. Ontario restricts testimonials. Quebec has its own framework entirely. We build marketing that's aggressive enough to grow your practice and compliant enough that you don't have to worry.
Canadian clients search for legal help differently, too. The American playbook that fills most SEO literature doesn't apply here.
How We Work
We don't do retainer-and-forget. When you work with LawOnline.ca, you get direct access to the people doing the work, not account managers reading from a spreadsheet.
Every engagement starts with an honest audit of where you stand: what's working, what isn't, and what the fastest path to more qualified inquiries looks like. Then we build toward it, one step at a time, and we show you exactly what we're doing and why.
We publish our starting prices: law firm SEO from $1,500 per month, Google Business Profile management from $600 per month, Google Ads or Microsoft Ads management from $550 per month, and content from $450 per article, all plus HST. Most of the websites we build fall between $5,000 and $15,000 plus HST, depending on scope. You'll get your exact price in a written proposal before any work begins.
Frequently Asked Questions
Who does the work?
A small senior team, and everyone doing the work is based in Canada. You work directly with the people writing your content and building your campaigns, with no account managers and no handoffs to junior staff or offshore contractors.
Do you work with other law firms in my city?
Not in your practice area. We take on one firm per practice area in each city, so we're never building your competitor's marketing at the same time as yours. If that spot is already taken in your market, we'll tell you on the first call.
Do we meet in person?
Most meetings are by video, which keeps things quick for busy lawyers, and we're happy to meet in person on request. Check-in calls are as often as you want them.
Do you only work with Canadian law firms?
Yes. We work exclusively with Canadian law firms, from solo practitioners to multi-lawyer firms, in every province and territory.
Do you publish your prices?
Yes. Our starting prices are listed on each service page, and you get your exact price in a written proposal before any work begins. All prices are plus HST.
Tools behind our work
Google Analytics
Google Search Console
Google Ads
WordPress
DigitalOcean
Cloudways
Ready to build a stronger online presence for your firm?
Drop us a note or request a full website audit. We reply in plain English, within two business days.
- Free Audit. No pitch, just an honest look at your search visibility.
- Direct Access. You talk to us, not an account manager.
- Canadian-Only Focus. We know your Law Society's rules.
Or send us a quick message: