Practical guides on web design, SEO, and online marketing, written for Canadian lawyers.
Personal injury is Canada's most expensive legal market. Most PI firms bleed budget on marketing that doesn't convert. Here's what separates the firms that grow.
US law firms spend $2,000–$50,000/month on marketing. 2026 pricing for websites, SEO, content, PPC, and full-service retainers, by region and firm size.
What Alberta's Code of Conduct allows in lawyer advertising, and the marketing rules that quietly trip up Calgary and Edmonton firms running campaigns.
Email is the most underused marketing channel in Canadian legal. Here's how firms use it to drive referrals, nurture leads, and stay visible after a file closes.
Canadian law firms spend $1,000–$25,000/month on marketing. Province-by-province breakdown for websites, SEO, content, social, and full-service retainers.
Here's what happens between hiring a web agency and your law firm's site going live. 7 phases, realistic timelines, and what you'll need to provide.
Law firm SEO in Canada costs $1,500–$10,000/month. Frank breakdown of what you actually get at each price point, and where firms overpay.
Most law firm blogs fail because they cover the wrong topics. Here are the content types that actually attract Canadian legal clients, and why.
Solo practitioners can't outspend bigger firms, but they can outsmart them. A practical, low-budget marketing playbook for solo lawyers in Canada.
Mass tort litigation is opening new opportunities for Canadian plaintiff firms. How mass torts differ from class actions, and how to source leads.
What the Law Society of Ontario actually allows in lawyer advertising, and the rules that quietly trip up firms running paid search and SEO campaigns.
Ontario law firms spend $1,500–$25,000/month on marketing. Full pricing breakdown for websites, SEO, content, social, and full-service retainers.